Following a year in which Kia Motors America (KMA) received more vehicle awards and accolades than ever before, the brand's stylish Optima mid-size sedan kicked the New Year off in high gear by being named "2012 Sedan of the Year" by Autobytel. Recognized by the automotive research website's editors as "setting the bar" in the sedan category, the Optima took top honors against tough competition with its head-turning design, roomy interior and outstanding fuel economy.
"Since its introduction, the Optima has been attracting new customers to
the brand with the right balance of performance, modern amenities and
fuel economy that consumers are looking for," said Michael Sprague, vice
president of marketing and communications, KMA. "The mid-size sedan
segment is more competitive than ever, and Autobytel's recognition of
the Optima continues to keep Kia's momentum going into 2012."
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